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Sim Simma

"Sim Simma Collection", which was unveiled in August at Africa Fashion Week London 2013, is about celebrating femininity. According to the urban dictionary, "Sim Simma is an exclamation in response to anything worthy of admiration. The vision Simeogieme has with the Sim Simma Collection is to dress women in colourful, bold and beautiful pieces that emphasizes flattering attributes of the female body. From the body fitting pieces to the maxi dresses which cascades elegantly on a variety of female forms, the wearer will be worthy of the admiration of all.